Tuning up your search engine optimization is essential to online business. There are a lot of practices to keep in mind as you try your hand at digital marketing, though, so it’s important to refresh your knowledge and incorporate new methods.
We’re going to discuss local SEO today. It’s one of the key factors in small business SEO, and we’ve got a few pointers for you to incorporate. Hopefully, the ideas below can help refine your marketing campaign and set you apart from your competition.
When it comes to car dealerships, odds are that even small improvements will advance your rank in local searches. With that in mind, let’s take a look at some of the most effective moves you can make.
Methods to Improve Your Local SEO
We’re going to assume that you have some basic search engine optimization in place. Things like website design and social media presence should be on your mind as you start to build rankings. When it comes to local SEO, the key tweaking content to your location and managing your business listing accounts.
Let’s take a look at how to improve in those areas.
Adjusting Keyword Research
Car dealership keyword research is very important. Be sure to seek out keywords that are specific to the region where your customers live and work.
National keyword phrases for car-related content are highly competitive. It’s tough to rank for these phrases because there are so many car dealerships and auto companies competing for those spots. In many cases, those companies have huge budgets and have been optimizing for a long time.
The advantage of optimizing locally is that you only have to compete with the businesses in your area. Getting into the competition requires that you research “near me” searches and take a look at the other popular keywords in your region. The more location-specific the search is, the better your chances of getting that business.
For example, you might see that “new cars with Bluetooth” is popular around you. A closer look shows you that the top-ranking businesses for that search are Ford and Chevy. That competition is pretty steep and might not be worth your time.
The phrase “Bluetooth cars in Arlington” might be a little less popular, but will have far less competition to deal with.
You should try to create content in response to the keywords you end up with.
The local example above could lead you to write a post about the different cars you sell that have Bluetooth capabilities. Additionally, you could write a post about how car Bluetooth works and list its advantages. The process should be to find a popular local keyword phrase, find the common concern that users are having, and write content that’s optimized for that phrase and addresses the problem.
Another example could be the phrase “how to drive on snowy roads in Denver.” This keyword phrase tells us that people are concerned about driving in the snow, so your response should be to give advice on how to drive more safely and equip your car with snow gear.
The finishing touch of your content is the call to action. This is especially important in local searches because the information is so relevant to the people reading it. The call to action should seamlessly incorporate your business into the end of the content in a way that drives business.
So, in terms of our snowy driving keyword, your call to action could suggest exploring vehicles that drive well in the snow. You can then add a link to your vehicles or your contact page. This creates a sort of sales funnel that addresses the needs of local customers, meets them in search results, and draws them back to your business.
Advertising is a lot easier than it once was. You’re faced with the chance to reach thousands of people in your area and your target demographic.
This is possible because social media platforms, whether we like it or not, gather all of the demographic information they can about all users. They can determine our interests, our location, or preferences, and what we’re likely to buy. It’s like something out of a dystopian novel, but it’s the truth and it makes advertising really effective.
PPC advertisements are those that you find in social media feeds and search results. When you see a “sponsored post,” that’s always a pay-per-click(PPC) ad. You design the ad, pick a demographic and location to work with, and send it out.
As the name suggests, you only pay when someone clicks on your ad. That means you will pay for exactly what you get, no more. You can also choose a budget to max out at and the ad will stop running once you reach that number.
These ads can link back to your content, prompt your phone number, list vehicles that you have for sale, and more. Whatever your current metric for success is, there’s a way to address it through pay-per-click ads.
Another advantage is that you don’t have to have a big social media following or great rankings to do well. You can start with nothing and have the same exposure as any other brand.
Try to Generate Reviews
Google’s algorithm works in a way that rewards relevance and value. If Google results were irrelevant and provided no value to users, those users would just switch over to Bing and Google would suffer. The algorithm sweeps sites for indicators that people like what they’re doing because they want to present users with businesses they’ll like.
With that in mind, positive business reviews are the quickest way to tell if your business is valued. So, do your best to incentivize happy customers to leave a great review on Google or Yelp.
Need a Little Assistance?
Running a business is time-consuming. You might not have enough time to craft a well-made digital marketing campaign. We’re here to help you out.
Explore our site for more SEO ideas and opportunities to work with a professional team who will knock your optimization campaign out of the park.