Automotive SEO: Our Best Strategies and Tactics for Used Car Dealers
Amplify your online reach, attract more car sales leads, and sell more vehicles by applying these automotive SEO strategies and tactics.
About 90% of all online activities begin on a search engine like Google. Unfortunately, about 75% of consumers never look beyond the first page of results.
If your automotive business is ranking on page 10, you’re losing customers.
Instead of finding you, potential customers will turn to your competitors. Don’t let a low ranking cause you to fall behind! Instead, keep these six essential tips for search engine optimization (SEO) in mind.
Automotive SEO tactics can help you reach the top of a search page. A higher ranking can help you boost brand awareness. You can attract potential customers to your website before turning those prospects into leads.
Ready to get started? Start boosting your online ranking with these six SEO tips today!
1. Update Your Website
First, it’s important to consider the car dealer SEO best practices that could impact your ranking. To determine your ranking on search engine results pages (SERPs), Google sends bots to crawl and index your website.
These bots explore your content as well as the backend of your website.
About 90% of people use the internet to find local businesses. Meanwhile, people interact with twice as many brands using their mobile devices. An unappealing website, however, will scare off almost 40% of visitors.
If people leave without clicking on your content, it could impact your bounce rate. Google looks at your bounce rate, clickthrough rate, and dwell time when determining rankings.
To improve your website with automotive SEO, start with your site’s design and development. Make sure the design is eye-catching. Each page should look great and feel easy to use.
You can use minimalistic design trends to improve the user experience (UX) on your website. A better UX can increase dwell time and clicks. UX design trends include:
- White space to give your content room to breathe
- Easy navigation
- Text sizes and font styles that are easy to read
- Headings, bullets, and lists to make content easy to skim
- Fast-loading pages
- Buttons that are easy to click on for conversions
You can find out what’s slowing your site down by using Google’s PageSpeed Insights. While you’re at it, use Google’s Mobile-Friendly Test to make sure you’re optimized.
Google uses mobile-first indexing when establishing rankings. If you’re not ready for mobile devices, you could lose visitors.
2. Start Researching
Once you’ve updated your website, it’s important to learn as much as you can about your customers. After all, you want to make sure your automotive SEO content appeals to their interests and needs.
First, determine who your customers are based on demographics. If you have a broad audience, try segmenting. The customers’ ages, genders, income, or even the car they’re looking for can help you establish personas.
Next, you’ll need to determine which keywords your customers use in a search. You can use these tools to develop a list of target keywords:
- Google Trends
- Google Keyword Planner
Focus on keywords with high search volumes and low competition.
Try to understand the customer’s search intent, too. Google now uses machine learning to determine what type of content consumers are looking for online.
Are your customers searching for a product or service (a car or car repairs)? What kind of questions are they asking?
Once you understand your customers, you can create content that appeals to their needs.
3. Show an Interest in EAT
You can create different forms of content for your automotive search engine optimization strategy. These can include blog posts, vlogs, infographics, eBooks, polls, and quizzes. Interactive content like polls and quizzes are great for improving your clickthrough rate.
As you start creating fresh, unique content, keep EAT in mind.
EAT stands for Expertise, Authority, and Trustworthiness. Google looks for aspects of EAT as it ranks your content.
First, show off your experience and expertise by showing customers you’re knowledgeable. What unique insights can you offer them?
Develop your authority by relying on your link building strategy. You’ll need internal and external links to improve your clickthrough ranking.
Internal links send readers to other pages of your website (like your services or contact page).
External links send readers to high-quality websites. You can use research or studies from other people in the automotive industry to build your authority.
It can take time to build a strong brand reputation. Give customers a reason to trust you with their business and private for information.
For starters, make sure your website has an SSL certificate. You should see “HTTPS” before your domain name.
Improving your EAT can help you stand out from other automotive companies in the area.
4. Love the Locals
You can use automotive SEO services to focus more attention on local customers, too.
First, make sure your Google My Business (GMB) listing is up-to-date with the latest information. Check your contact information on other directories, too.
As you start creating high-quality content, start sharing it on your (GMB) listing or other online forums.
Don’t forget to rev up reviews, too! Ask happy clients to post their reviews on your GMB listing. You can also share these reviews on your website.
Happy reviews will help you build a strong brand reputation and show Google people are talking about you.
5. Stay Social
Don’t forget to stay social as well. Sharing your content on social media will encourage more people to visit your website. The increased website traffic will show Google people are responding to your automotive SEO content.
As people post questions on your social media accounts, respond back. Let them know you’re listening and eager to help.
6. Keep on Optimizing
As you use these car dealer SEO best practices, it’s important not to neglect your SEO. Instead, take a look at your website analytics regularly.
Which posts are generating the most website traffic? Which pages are helping you generate leads?
Reviewing the data will help you continue optimizing your content to generate even more results!
Rev-Up Your Online Rankings: 6 Essential Automotive SEO Tips for Success
Don’t let other dealerships speed ahead! Instead, use these six essential automotive SEO tips to boost your rankings. As your rankings rise, your business will, too.
Need helping developing an effective automotive SEO strategy? We’re here to help.
Schedule a free consultation with our team today!